Research on Inventory Sharing and Pricing Strategy of Multi- channel Retailer with Channel Preference in Internet Environment
نویسنده
چکیده
With the development of the computer technology, many retailers sale the products not only in the entity shop, but also in the online shop. The network channel brings a lot of convenience. However, it also produces the channel conflict. In the dual channel supply chain, the retailers are in a passive position. Therefore, they begin to use the optimal dynamical pricing strategy to determine the price of the products. At the same time, the retailers obtain the greater benefits according to reduce the inventory cost. Thereby, in this paper, considering the online channel preference, we study the inventory strategy and the pricing strategy of the products in the dual channel. And then we propose a shared inventory and a dynamical pricing strategy. In addition, we study the influence of the related parameters on the profit of the retailers. At last, the numerical analysis shows that the shared inventory and the dynamical pricing strategy can bring more profits for the retailers.
منابع مشابه
Analysis of a Dominant Retailer Dual-Channel Supply Chain under Customers’ Channel Preference: The α-Branch and Bound Solution Algorithm
This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a dominant retailer dual-channel supply chain. In a dual-channel sales network, the products are sold through both a traditional, physical retailer and a direct Internet channel. It is assumed that the retailer is the leader and the powerful member of the supply chain has the market power and acts as a lea...
متن کاملA bi-level programming approach to coordinating pricing and ordering decisions in a multi-channel supply chain
This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a multi-channel supply chain. We study a situation where a manufacturer is going to open a direct online channel in addition to n existing traditional retail channels. It is assumed that the manufacturer is the leader and the retailers are the followers. The situation has a hierarchical nature and...
متن کاملDesigning of Supply Chain Coordination Mechanism with Leadership Considering (RESEARCH NOTE)
Abstract Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...
متن کاملImpacts of government interventions on pricing policies of the dual-channel supply chain by considering retailer services
In this study, the implications of the government’s tariffs on optimal pricing decisions in a dual-channel SC with one manufacturer and one retailer by taking into account the retailer services are examined. First, the best response strategies of retailer and manufacturer have obtained following the government’s tariffs by using a Stackelberg game model. Then, the government problem has modeled...
متن کاملJoint Pricing and Inventory/Production Decisions in a Two-Stage Dual-Channel Supply Chain System
The Internet is becoming increasingly important as a sales channel. Thus, most large retail firms have adopted a multi-channel strategy that includes both web-based channels and pre-existing off-line channels. Since competition exists between these two channels, for a supply chain with a dual-channel retailer, pricing in one channel will affect the demand in the other channel. This subsequently...
متن کامل